Magazine article Editor & Publisher

Green Team 2007: 'Monterey County Weekly,' Seaside, Calif

Magazine article Editor & Publisher

Green Team 2007: 'Monterey County Weekly,' Seaside, Calif

Article excerpt

Going green, Monterey County Weekly owner and CEO Bradley Zeve suggests, isn't just a matter of changing light bulbs. It's also about changing your mind. "For us this has been a several-pronged initiative," he says. "One is around energy, one is around supplies and material, and a third is around our consciousness."

Certainly, the Weekly has accomplished the showy side of going green. Just in time for Earth Day last April, the 40,000-copy free paper completed installation of 162 solar panels on its roof, immediately satisfying more than 95% of the building's electrical demand (E&P, June 2007, p.8).

The paper was the first business in Seaside to go virtually all solar- powered, and reaped a lot of publicity for it. "Installing solar was seen as a huge public service, and we're still getting a lot of feedback," Zeve says. "There's no question there's a lot of people who think of us as good stewards. Part of that is that we cover these issues, too."

But the Weekly also strives to be green below its roof. "Everybody in the company is cognizant of our desire to be conscious of our carbon footprint," Zeve says, referring to the measure, in units of carbon dioxide, of greenhouse gases generated by human activities.

Some initiatives come from the employees. In a county where regional government encourages bicycling by entering people in a lottery for every day they bike to work, one Weekly staffer repairs old bikes and makes them available for commuting. …

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