Magazine article Marketing to Women: Addressing Women and Women's Sensibilities

Advertising and Promotions Monitor

Magazine article Marketing to Women: Addressing Women and Women's Sensibilities

Advertising and Promotions Monitor

Article excerpt

BUSINESS

Aetna

Kate Begley

President

151 Farmington Ave.

Hartford, CT 06156

860-273-012

www.aetna.com

Signs on as a key sponsor of The Women's Leadership Exchange Conference. In additional to sponsorship signage, Aetna will have an expert addressing employee benefits issues during the Speed Coaching sessions that take place throughout the day-long conference. Aetna will have the opportunity to market to conference goers both during the conference and after. (Women's Leadership Exchange, Andrea March, Co-Founder, 135 East 55th Street, 7th Floor, New York, NY 10022; 212-209-1567; amarch@womensleadershipexchange.com; www.womensleadershipexchange.com)

FINANCE

Capitol One

Susan Tedesco

VP Small Business

1680 Capital One Dr.

McLean, VA 22102-3407

703-720-1000

www.capitalone.com

Pairs with Savvymommy.com to promote its small business services to "mompreneurs." In addition to links on the SavvyMommy.com website, Capitol One developed a series of tips and guidelines for moms interested in starting a small business. (SavvyMommy.com, Victoria Pericon, Founder, P.O. Box 61, New York, NY 10024; Victoria@SavvyMommy.com; www.savvymommy.com)

MARKETING

Coupons Inc

Steven Boal

CEO

400 Logue Ave.

Mountain View, CA 94043

650-605-4600

sboal@coupons.com

www.coupons.com

Partners with Kim Danger, founder of Mommysavers.com. Under the agreement, Danger will create original content for Coupons.com network of sites, and adapt user generated content from Mommysavers. …

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