Magazine article CRM Magazine

Nailing It Down

Magazine article CRM Magazine

Nailing It Down

Article excerpt

For more than half a century, Medina, Minn.--headquartered Rockler Woodworking and Hardware has provided its customers with hardware, tools, wood products, and finishing, along with woodworking plans, books, and videos. The company, which has been on the Web since 1996, had been relying on a packaged search, navigation, and merchandising system for its online retail branch, Rockler.com. But, simply put, that older software "was not robust enough," says David Werden, the site's senior Web developer. The system's shortcomings left the retailer looking for a way to deliver a more flexible search-and-navigation experience, enabling customers to locate merchandise with fewer clicks. Now, however, that's an issue that's been nailed.

With Rockler.com's confidence in the software chipping away, the woodworking specialist evaluated several search-engine offerings ranging from very basic tools to enterprise products before selecting Progress EasyAsk, a site search, navigation, and merchandising platform from application infrastructure software provider Progress Software. (Progress acquired EasyAsk in 2005. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.