Magazine article Marketing

Marketing League Table: Advertising Leagues

Magazine article Marketing

Marketing League Table: Advertising Leagues

Article excerpt

The IPA started the year by issuing a report warning advertising agencies their future is in jeopardy. The 2006 adspend figures certainly show a lot of agencies in decline. Digital poses a particular threat, as the online advertising sector continues to flourish. The coming year will undoubtedly bring further jostling among agencies as they vie for prime position and clients' attention.

TOP ADVERTISING AGENCIES

Rank     Agency                            2006           2005         %
06  05                                 billings       billings      chng
                                       (pounds)       (pounds)

1   1    Abbott Mead Vickers BBDO   407,185,062    383,428,318      6.20
2   2    JWT                        349,843,993    337,101,115      3.78
3   3    McCann Erickson            292,231,933    298,293,300     -2.03
4   5    M&C Saatchi                255,358,722    267,356,699     -4.49
5   4    Publicis                   249,787,018    284,993,463    -12.35
6   8    RKCR/Y&R                   222,166,318    215,063,727      3.30
7   11   Bartle Bogle Hegarty       212,538,608    205,682,121      3.33
8   6    Ogilvy & Mather            208,789,588    264,315,994    -21.01
9   7    DDB London                 202,129,397    235,313,932    -14.10
10  13   Leo Burnett                181,527,174    186,028,942     -2.42
11  9    Saatchi & Saatchi          174,506,337    212,123,516    -17.73
12  10   Euro RSCG London           163,527,416    209,187,754    -21.83
13  12   Grey Worldwide             159,773,595    190,784,152    -16.25
14  16   Mother                     159,266,537    142,679,956     11.63
15  19   DLKW                       145,398,335    133,543,717      8.88
16  17   Clemmow Hornby Inge        137,766,761    141,647,051     -2.74
17  18   WCRS                       134,062,927    138,681,551     -3.33
18  15   TBWA\London                131,358,799    155,535,821    -15.54
19  14   Lowe                        99,115,294    171,838,399    -42.32
20  20   VCCP                        79,316,255     93,620,906    -15.28
21  21   United                      75,499,868     84,446,832    -10.59
22  798  The Red Brick Road          68,867,228     20,445,336    741. … 
Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.