Magazine article Editor & Publisher

Free 'Eureka Reporter' Going from 7-Day to 5-Day Pub

Magazine article Editor & Publisher

Free 'Eureka Reporter' Going from 7-Day to 5-Day Pub

Article excerpt

In the four years since its launch, The Eureka (Calif.) Reporter went from an online-only product to a weekly to thrice-weekly, and finally to 7-day publication.

But starting Dec. 31, the free-distribution daily is dropping its Monday and Tuesday editions, the paper announced.

"By cutting back two days a week, we can keep our core commitment to remain a free newspaper," Publisher Judi Pollace said in a note to readers. "Mondays and Tuesdays are difficult days to fill papers with local news content and ad content, which of course is what we are all about. Advertisers tend to buy later in the week and the amount of local business and government news is scarce. In a traditional newspaper you will find an abundance of Associated Press stories used to fill the space. That is not what we are about."

On Dec. 31, the paper will also launch a new Web site. And earlier this month, the Reporter launched its ePaper that is available by 2 a. …

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