Magazine article Editor & Publisher

Paper Hires Consulting Firms to Boost Online and Marketing

Magazine article Editor & Publisher

Paper Hires Consulting Firms to Boost Online and Marketing

Article excerpt

Citing a need to "strengthen its brand, enhance the reader experience and extend its readership to new local, national and global audiences," The Washington Times has announced deals with five marketing and online development companies that the paper says will improve its image and Web site activities.

"We are constantly looking for innovative partners who share our vision of media working in the public interest," Times President Thomas P. McDevitt said in a statement, adding that the new partnerships are with firms that "share our passion for innovation and a commitment to providing consumers of media with the greatest number of choices aligned to their specific interests and beliefs."

These firms being brought in are: Tocquigny, a marketing firm specializing in leveraging emerging technologies to create business solutions; Landor, an internationally-recognized branding and market positioning strategy firm; Danilo Black, a print and online media consulting firm; Optaros, an assembler of Next Generation Internet (NGI) applications; and The seven26group, designers who specialize in digital business solutions.

"Together, these firms will form two teams," the paper said in a release. "The Tocquigny/Landor partnership will focus on marketing, branding and corporate reputation strategy, and the Black/Optaros team will lead a strategic overhaul of the newspaper's on-line presence and interactive reader experience. …

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