Magazine article Editor & Publisher

FT Unveils Calif. Print Site

Magazine article Editor & Publisher

FT Unveils Calif. Print Site

Article excerpt

THE LOS ANGELES sky was grey, but on the terrace of the Bonaventure Hotel the prevailing color was pink as the Financial Times kicked off its West Coast printing operation and news bureau.

The champagne was pink, as was the press kit, and the London-based newspaper's managing director, John Makinson, wore a pink shirt -- all to match the Financial Times' well-known, salmon-colored pages.

Included in the festivities was a 100-foot-tall balloon -- also pink -- adorned with the paper's logo and tethered to a pillar.

Makinson, once a Financial Times reporter, said that printing in Los Angeles was the "next essential step for the Financial Times in fulfilling management's goal of becoming the world's leading financial newspaper."

He added that West Coast printing will allow for distribution to hundreds of retail sites not previously served and will facilitate airline delivery to such cities as San Francisco, San Jose, Sacramento, Portland, Seattle, Vancouver, Las Vegas, Salt Lake City, Denver, Albuquerque, Dallas, San Antonio, Houston, Mexico City and to Hawaii and Alaska.

"The economy of California and the West Coast is very important to the global economy, particularly because of the entertainment industry and the fact that virtually everything new in multimedia is coming out of California," Makinson said. …

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