A New Baby Is Born

Article excerpt

For some time now, our French-speaking readers have been asking when a New African French version would be published by IC Publications, the parent company of New African and its sister-magazines, African Business, The Middle East and African Banker. Now you have it--a brand new baby called New African (le magazine de l'Afrique), initially to run as a quarterly, and later, if all goes well, a monthly like its English equivalent.

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The first issue (Autumn 2007) came out in November. A tome of a magazine--292 pages in all its glory--it is the biggest ever magazine to come out of the IC stable. It is something our French readers will greatly enjoy and even keep for their future generations. It is currently on sale at newsstands in French-speaking countries across the world. We urge our French-speaking readers to go look for it. You will not be disappointed.

As the only magazine of its kind in Africa that retains its original title in both English and French versions, New African (le magazine l'Afrique) comes with two covers--one specifically for the Maghreb and an international one for the rest of the world.

Unlike the English edition that covers mainly sub-Saharan Africa and the diaspora, the New African French version covers both black Africa and the Maghreb in equal measure. It is also a mixture of everything: politics, business, debates, opinions, portraits, interviews, foreign affairs, news, economy, finance, management, arts and culture, diaspora, and sports. …

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