Magazine article Management Today

Masterclass: Open-Source Innovation

Magazine article Management Today

Masterclass: Open-Source Innovation

Article excerpt

What is it? R&D used to be an utterly hush-hush affair. If someone from outside the company found out about a new product or service too early, that person would have to be killed - metaphorically speaking, anyway. But these old attitudes are changing. There is now a growing sense in leadership teams that new ideas will only be created by opening up the corporate citadel to outside influence. That means partnerships, of course, but more than that, it means actively seeking the views of outsiders at an early, developmental stage, allowing word to get out and hoping for cross-fertilisation.

Where did it come from? Linux, the world's rival computer operating system to Windows, is a model of open-source innovation. It just 'emerged': software programmers gave of their time and expertise freely in order to help create an alternative to Bill Gates' giant beast. Now more and more businesses want to 'bring the outside in' in the search for innovation. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.