Magazine article Editor & Publisher

Obituaries

Magazine article Editor & Publisher

Obituaries

Article excerpt

Bert R. Tiffany

81, Died Dec. 5

Bert Tiffany was a man who valued details. As vice president of circulation for the Los Angeles Times, he paid very close attention to how the paper's various markets performed, recognizing how each of them contributed to the paper's overall circ.

Tiffany, who died of lung cancer at age 81, headed the L.A. Times' circulation department for 24 years under then-publishers Otis Chandler and Tom Johnson. Under his watch, the paper's daily circ reached 1,136,813; on Sundays, 1,421,711. He was a leader in turning the newspaper industry away from independent dealer networks, through which newspapers sold to distributors at wholesale prices. He replaced those with a network of contracted distributors, which brought huge revenue gains for the newspaper and also gave it better control over pricing models.

In addition, he implemented the first in-house automated telemarketing system and the only news rack manufacturing operation to be run by a newspaper company. …

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