Magazine article Editor & Publisher

'Wash Post' Hires outside Firm for Major Web Site Redesign

Magazine article Editor & Publisher

'Wash Post' Hires outside Firm for Major Web Site Redesign

Article excerpt

The Washington Post, undergoing its biggest Web site redesign ever, has hired The Wonder Factory of New York to help create its new look, according to James Brady, executive editor of washingtonpost.com.

Noting this marks the first time the Web site has brought in an outside firm for a design change, Brady told E&P the overhaul has been in the planning stages for several months.

"It is bigger than any other [redesign] since building it in the first place," Brady says about his site, which first launched in 1996. "We are trying to fill it with the strategies we've emphasized the past few years -- reader engagement, multi-media and providing useful data bases for our readers."

Brady had few specifics on Wonder Factory's arrangement with the Post, but said they had been working with the firm since October and hoped to have the new look ready to launch before Election Day next November.

"The work to build it will probably start in the next month or so," Brady said. "We have done a half-dozen redesigns in-house, but during the past five or six years it has always been different parts of the site. …

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