Magazine article Editor & Publisher

Wisconsin Paper Launches Redesign with 'Sharper Edge'

Magazine article Editor & Publisher

Wisconsin Paper Launches Redesign with 'Sharper Edge'

Article excerpt

The Wisconsin State Journal published a redesigned and narrower newspaper Monday with a themed features section intended to attract younger readers, and a front page setting for stories its editor says will be more "muscular" and have "sharper edges" to its enterprise reporting.

Ellen Foley, editor of the 87,000-circulation Madison daily, said "amazingly," the reaction to the extensive redesign was generally positive. The biggest complaint revolves around the need, because of the narrower web width, to shave space from the syndicated Cryptoquote puzzle. Readers said there's not enough space to write the decoded letters, she said.

"So it goes to show you: we journalists work so very hard on the dense work of reporting and watchdog writing and all that other fun stuff -- and it's the Cryptoquote you get all the phone calls on," Foley said with a laugh.

The narrower 48-inch web width was necessitated by the Chicago Tribune's decision to narrow its pages. The State Journal prints Tribune copies distributed in Wisconsin.

For the first time, the State Journal's feature section, formerly called Daybreak, will be themed according to the day of the week. Monday's editions kicked off a technology-oriented section called Tech Smart. That will be followed by Solutions, which Foley described in a column as " simple living;" Taste on cooking and eating; Work Smart, involving career and financial advice; Go See Do, a Friday entertainment guide; and Sunday living. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.