Magazine article Marketing to Women: Addressing Women and Women's Sensibilities

Editor's Note

Magazine article Marketing to Women: Addressing Women and Women's Sensibilities

Editor's Note

Article excerpt

Hillary for President.

There, I said it. Now that I've been upfront about my political leanings, I can get to the truly good news about the current political season as it relates to women. Despite my aforementioned preference, the good news is not that the field has a strong female candidate. It's that the presidential election has become a marketing-to-women bonanza.

Today, if you want to get a woman's attention, you need an election tie-in.

Cable TV has ongoing programming. Magazines have paired their editorial pages with online polls and Web pages dedicated to the election. Even Oprah has done it. Most of the press coverage has focused on how good Oprah's endorsement is for Barack Obama. But think about it from the other direction for a moment: How good is Obama's run for president for Oprah? If the packed rallies and press coverage are any indication, the answer is "very, very good."

Women's media platforms have paved a road for marketers to reach female consumers in this space. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.