Magazine article New Statesman (1996)

Tactical Briefing

Magazine article New Statesman (1996)

Tactical Briefing

Article excerpt

From: The Unit

To: GB

Subject: Dare to scare

* Happy New Year, etc! Really feel things are looking up for us. Your doom-and-gloom Christmas message played very strongly for us. Tracking polls suggest we as a party and you personally now own doom and gloom. It has become our natural homeland.

[ILLUSTRATION OMITTED]

[ILLUSTRATION OMITTED]

Now, obviously, this is a little bit depressing; we may want to formulate a strategy to associate you with sunshine and creches and do more posters of you with your increasingly convincing "smile".

* Or--the more radical strategy may be to say: OK, voters associate us with doom and gloom. They may even at some level blame us for it. But in the event of a recession, there's a real sense that we can be trusted to know the phone number for the IMF, remember the combination for the Bank of England big-safe-full-of-gold, and have kept the public information leaflets on how to make soup from a carrot and a handful of dried peas.

* Team Boy Band Cameron, on the other hand, look not only as though they have never skipped a meal, but that they have rarely dined below two Michelin stars. These clearly are not the guys you want to be asking, "Brother, can you spare a dime?"

* So--being as scary as we dare is a very good line for us right now. Credit crunch. Slowdown. Shit-storm. These are the key phrases we want to be hitting in the weeks and months ahead. The dream scenario is to get everyone terrified of a recession that either: never happens, because we manage the levers of the economy so well; or (much safer) was never going to happen. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.