Magazine article New Statesman (1996)

Tactical Briefing

Magazine article New Statesman (1996)

Tactical Briefing

Article excerpt

From: The Unit

To: GB

Subject: Derek Draper's Weirdo Gambit

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* Great to be back. Things genuinely do actually seem to be feeling like they are almost looking up. Your weekend "not-a-relaunch" is getting good traction. This one especially doesn't have the flavour of a relaunch.

Saw that the celebrity

astrologist and aromatherapist Derek Draper has been in the papers giving us some helpful positioning advice--ie, pushing your kids to go on Celebrity Stars in Their Eyes and encouraging Sarah to do an FHM cover. The great thing about Derek is how he has managed to escape the torrid world of political one-upmanship and star-fucking by marrying a TV presenter and appearing constantly on television and in the national press. Think it really shows a healthy path to a post-political future to those of us here in The Unit who wonder exactly what we'll do in two years when (and still possibly if) everything comes crashing down around us.

But think a seasoned campaigner like Derek is well worth listening to on this stuff. His pitch, in essence, was that we should go public about what a weirdo you are and maybe the British public might like this. Interesting.

* One way of "doing a Draper" and revealing a bit more of the "real you" might be to release a version of the gifts you received at Christmas? Tweaked, obviously. What we want to play up is a sense of you as agreeably odd. Incredibly brainy, but with a zany pop-cultural side. …

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