Magazine article Information Today

Il 2007: It's All about 2.0

Magazine article Information Today

Il 2007: It's All about 2.0

Article excerpt

[This report was compiled from postings by the ITI blog team: Don Hawkins, Kathy Dempsey, Paula Hane, David Hoffman, and Dick Kaser.--Ed.]

As librarians opened the doors to the 11th Internet Librarian (IL) conference on Oct. 28, they geared up for sessions and discussions about 2.0: Info Pros, Library Communities, & Web Tools. Web 2.0 has created new tools and processes to give librarians and information professionals new ways to interact with their clients and their communities; delegates did report the chandeliers swaying during the magnitude-5.6 earthquake on Oct. 30.

The hot-button Web 2.0 topic attracted the largest number of IL attendees to date, with a preliminary count of 1,385 registrants, 102 exhibitors, and 67 exhibits-only registrations. Librarians represented 48 states, the District of Columbia, and 11 countries. And despite the wildfires in parts of California, travelers in the northern part of the state were spared any airline disruptions to and from Monterey.


Tom Hogan Sr., Information Today, Inc.'s CEO, greeted a packed audience with thoughts to tickle gray matter: retronyms, or old names for objects that need a new clarification. For the sake of explanation, he described how wristwatches became "digital watches" and "analog watches," and "coffee" became "regular coffee" and "decaf coffee." That's how he led into the discussion about Internet librarians, but that left a big question on how the audience would define a "Non-Internet Librarian." Those who had an innovative concept were urged to submit a questionnaire sheet; the one who offered the best definition will earn a $200 American Express gift certificate.

Web 2.0 and the Internet

Lee Rainie of the Pew Internet & American Life Project energized the "capacity" crowd with more information from Pew's ongoing studies as he started his keynote on 2.0 and the Internet World.

Since this year's IL is all about 2.0, he began by showing the audience some blog comments about him and his previous talks. He shared views of what Internet users think are cornerstones of his work, and he revealed categorizations of people and statistics in today's online world. Rainie admitted to being a fast-talking New Yorker, and assured everyone that he would have his talk and slides posted on the ITI Web site so people could catch all the details later.

Rainie shared his eight Hallmarks of New Digital Media Systems and his 10 Major Tech User Groups. These categorizations painted portraits of different levels of tech users (from "omnivores" to "nonbelievers") and were similar to the Beloit Mindset lists that are published annually and provide an overview of what people in the next graduating class know and relate to. Rainie commented on how people read news and content at one time, but now they can simply create their own: "Now the audience is on stage," he said.

Here are Rainie's eight Hallmarks of the New Digital Media Systems:

1. Gadgets are a part of everyday life.

2. Broadband communication has become a standard part of the Internet.

3. New gadgets allow people to enjoy media, gather information, and carry on communication anywhere. Wireless is its own initiative.

4. Ordinary citizens have a chance to be publishers, movie makers, artists, song creators, and storytellers.

5. All those content creators have an audience.

6. …

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