Magazine article Editor & Publisher

High-Tech Drawings Draw Traffic

Magazine article Editor & Publisher

High-Tech Drawings Draw Traffic

Article excerpt

Editorial cartoonists aren't surprised that Walt Handelsman's animations are helping Newsday.com get lots more traffic.

"I think it validates what I and other cartoonists doing animations had thought -- people really want to see these things," says Handelsman, who won a 2007 Pulitzer Prize for his Newsday.com animations and his Newsday (of Melville, N.Y.) print cartoons.

"Walt is demonstrating how valuable a cartoonist can be to a newspaper's Web strategy," adds Association of American Editorial Cartoonists (AAEC) President Nick Anderson, the Houston Chronicle cartoonist who also co-creates animations for Chron.com. He says his Chron.com blog gets "a spike in traffic" when an animation is released.

E&P Online reported in January that Newsday.com's traffic rose so much that it topped The Wall Street Journal Online's audience in December.

A Newsday spokesperson attributes the rise in visitors to the Handelsman animations as well as search-engine optimization, high school sports packages, videos, more online news items, and other content. …

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