Magazine article Editor & Publisher

'NY Post' Shoots Back at Patriots' Confidence

Magazine article Editor & Publisher

'NY Post' Shoots Back at Patriots' Confidence

Article excerpt

When the New York Post found out that the New England Patriots were so confident in ending their season with a perfect 19-0 record that the team sought to formally trademark "19-0" as a phrase, the newspaper shot back with its own trademark effort.

The Post, one of the hometown dailies for the Patriots' opponent in today's Super Bowl, the New York Giants, reports it applied to trademark the phrase, "18-1."

"The Post, ever confident that Eli Manning and company will squash the Pats on Sunday, spent $375 for its own trademark application yesterday - on '18-1,'" the paper reported Saturday. "Our application, No. 77385477, is pending."

The Post revealed its hometown support after reporting that the Patriots had sought as far back as Jan. 17 to trademark the perfect season record.

"Three days before they beat the San Diego Chargers, and more than two weeks before Super Bowl XLII, the team egotistically filed paperwork with the US Patent and Trademark Office to cash in on sales of T-shirts, caps, posters and all kinds of Pats paraphernalia," the Post reported. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.