Magazine article Marketing

The Pleasure of Forum Business

Magazine article Marketing

The Pleasure of Forum Business

Article excerpt

The Marketing Forum is rapidly becoming an essential feature of the marketer's year. In doing so, it's helping to solve one of the problems that has held our discipline back from asserting itself in the boardroom: that individual marketers too often feel isolated and alone.

Of course, there were opportunities for marketers to meet before Richmond Events had its Big Idea. The Marketing Group of Great Britain, The Marketing Society and the Chartered Institute all offer, in their own ways, contacts between marketers regardless of which industrial or commercial sector they operate in.

There's something about being cast adrift in the Channel, however, that encourages a togetherness among delegates that no conference at Cookham or lunch at Le Meridien could ever manage. By the end of the two-day conference, marketing partners from law firms were on first name terms with brand, managers on pet foods.

Much of this new-found camaraderie resulted from exposure to marketers at play, as well as at work. It's hard not to feel closer to someone when you've watched a performance of classic Queen numbers and cheered yourself hoarse. Indeed, for many on board, the contacts made over dinner or in the bar turned out to be more important and influential than anything learned in seminar sessions or agreed during a formal meeting. …

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