Magazine article University Business

Wedding Planning Class Not a Piece of Cake

Magazine article University Business

Wedding Planning Class Not a Piece of Cake

Article excerpt

"WEDDING PLANNING AND MANAGEMENT," a George Mason University (Va.) course since spring 2005, has developed a bit of a reputation--not as a "cake" course, but as quite the opposite. Still, on day one, a number of students arrive expecting an easy elective, says Maggie Daniels, an assistant professor in the School of Recreation, Health and Tourism at GMU's Prince William campus. "It truly is an enjoyable class, but it's a very difficult course. ... I set the record straight."

Those who return on day two and beyond study the foundation of weddings--from history and politics to diversity and culture--and then learn the practice of wedding planning and business basics needed by those in the profession. While only an estimated 10 percent of students intend to become professional wedding consultants, more than half are pursuing a tourism or event management major or minor.

Back in 2003, when Daniels first committed to creating a wedding planning course (based on student demand), it was she who did the pursuing--of department approval, that is. There was the misconception of weddings as a "very fluffy" topic to overcome. Daniels found herself "proving to anyone who wanted to have the conversation that this is a legitimate academic course of study," she says. …

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