Magazine article Editor & Publisher

NFC Speaker Takes a Look at the Future

Magazine article Editor & Publisher

NFC Speaker Takes a Look at the Future

Article excerpt

ATTEND ANY journalism-related conference, and you're likely to hear talk about whether newspapers will survive as a print medium.

Sure enough, that was a topic of dis, cussion at the recent Newspaper Features Council meeting in Atlanta. But this time, the audience heard predictions about the future from someone who wears two hats: Atlanta Constitution editorial page editor and columnist Cynthia Tucker.

Firstly, the Chronicle Features writer noted that print media in general are doing better than many people realize.

"There were more books sold in the United States last year than ever before " Tucker said. And the number of magazines sold in this country has doubled since 195O."

While there are fewer two-daily markets and a smaller percentage of Americans reading newspapers, she continued, "I don't think that medium is going to disappear. It's too convenient. It's too handy."

But newspapers have to keep evolving, said the speaker, who cited the need to do more local coverage and give readers additional material to help them cope with their daily lives.

"The latest scandal at City Hall is not the only news," Tucker remarked.

She also said newspapers must use even more color. "The real world is in living color, and kids grew up with color TV," Tucker observed.

And newspapers should try to avoid jumping their stories, especially to another section. Tucker noted that she gets frustrated when she is on an exercise bike reading a New York Times article that continues in another section. …

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