Magazine article Marketing

Marketing Mix: We'll Call You - Jordans

Magazine article Marketing

Marketing Mix: We'll Call You - Jordans

Article excerpt

Can the brand's latest muesli live up to its name and, in the words of 80s songstress Sinitta, make Mix 'so macho'?

Jordans Hello, Jordans, how can I help?

Mktg Hi, is this customer services?

Jordans Yes it is.

Mktg Hi. I've just seen that you are bringing out a new product called Macho Muesli. Is it possible to have some more information on it? I know it's for men, but I just want to know how it differs really and what the ingredients are.

Jordans Right, let me see what I can bring up for you here on the computer, sir. It's very new, so I don't have much information myself yet.

Mktg Oh, right.

Jordans Let's have a look ... There's a blank screen. Um, can you hang on a second, sir?

Mktg Yes, that's fine.

Jordans (to colleague) Rita, do you know what the ingredients are in this new Macho Muesli? ... Oh, OK.

Mktg (Mktg waits.)

Jordans Hi there. I don't have any information for you at the moment Can I take your details and call you back, sir?

Mktg Well I'm in work at the moment, so it might be a little awkward. Can I give you my email?

Jordans Yes, I can send you something via email.

Mktg (Mktg gives details. …

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