Magazine article Folio: the Magazine for Magazine Management

Fear and Loathing on the Desktop

Magazine article Folio: the Magazine for Magazine Management

Fear and Loathing on the Desktop

Article excerpt

While the magazine world continues its love affair with all things digital, the sight of a personal computer is still enough to inspire fear in the hearts of some publishing professionals. "There are many faces of fear," says Jerome Sarnat, president of I.M.A.G.E., Inc., New York City-based publishing technology consultants. "The bad news is, sometimes it's warranted."

Sarnat has been in the business of helping publishing people tame technology for the past 15 years. His clients have included Time, Entertainment Weekly and, most recently, People. Whether it's helping editors adjust to networked workflow software like the Quark Publishing System, or converting a design department from Atex to Macintosh, Sarnat sees the manifestations of technophobia every day. He remembers one woman who was so afraid of the computer that she thought it had actually hurt her: "She sits down at the computer," he recalls, "she puts her hand on the mouse and goes, `ooowwww. …

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