Magazine article New Statesman (1996)

Hi-Tech Wheels: Gadget-Loving Dads Can Look Forward to the Pram with Satnav

Magazine article New Statesman (1996)

Hi-Tech Wheels: Gadget-Loving Dads Can Look Forward to the Pram with Satnav

Article excerpt

I recently got a call from a friend of mine who is an interiors journalist. "Taffeta [not her real name] is pregnant," he hissed, "and we can't find a pram that's not hideous." His call was not unusual. My male friends cannot believe the state of the pram world and how hideous 99 per cent of prams are.

Keen-eyed readers will know that the New Statesman covered stylish prams for dads a few years ago, when the Bugaboo and Xplory were the cool dad's pram of choice. But now that the Bugaboo has been renamed the Chavaboo in certain circles, and is even the subject of a Harry Enfield sketch, it is no longer the trendiest pram. (Pity, as it's a good pram and I've got one, but luckily I am impervious to what's in and what's out.) The Xplory scores points on looking freakily different (and is also a great pram), but let's face it, it's not the sort of thing that sits well next to your Charles Eames rocker.

Because I have my finger on the very pulse of life itself, I was able to tell him that Mamas & Papas (the only nursery label to acknowledge the dad) has something called the man pram up its sleeve. There is no date as to when this pram will actually appear (if it does at all; it's very much a "what if" pram, looking at what a pram could be like in years to come). So it is purely a dream at the moment, existing only in the world of computer-aided design.

I have taken this description straight off the drool list of features: it will incorporate repackaged, recycled materials of old pushchairs; it will be powered by a proton exchange membrane fuel cell, which utilises energy from electrochemical reactions of hydrogen and oxygen. …

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