Magazine article Marketing

Careers: What's It Really like Inside - Radio Times

Magazine article Marketing

Careers: What's It Really like Inside - Radio Times

Article excerpt

- What is the main marketing challenge you face?

Relevance is the single biggest challenge facing all media companies. As a brand with both a print and online presence and a direct link to the changing broadcast landscape, we are continually evolving.

- How do you come up with new marketing ideas?

The team is a mix of people with circulation, research, subscriptions, promotions and PR backgrounds, making brainstorming really valuable Generating third-party marketing ideas is a priority at the moment.

- Describe the marketing team in three words.

Eclectic, young, busy.

- Does the marketing team socialise outside of office hours? If so, what is the local pub/bar?

Options in White City can be limited, but you will often find us sampling the delights of Shepherd's Bush if we are not in one of the BBC's restaurants or bars.

- What are the perks of the job?

We always know what's on the box, so there's no excuse for not finding anything to watch in the evenings.

- Are there any downsides?

See picture of the Woodlands building, above. Needless to say, we are delighted to be moving to a new building this summer.

- Is there a dress code?

It depends on the day of the week and who we are meeting. …

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