Magazine article Strategic Finance

Where Is the Passion?

Magazine article Strategic Finance

Where Is the Passion?

Article excerpt

Do you remember the TV commercial that used the tag line "Where's the beef?" If you recall, it was often quoted to put a spotlight on all sorts of issues, including shortcomings in products and services. When it's time to renew your membership in the Institute of Management Accountants (IMA[R]), are you looking at the value IMA offers and thinking "Where's the beef?"

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I personally believe that IMA is delivering more value today than ever before. Our educational offerings are better, the webinars are wonderful, and IMA is now visible as an advocate for change with the Securities & Exchange Commission (SEC) and the Financial Accounting Standards Board (FASB).

We in IMA are committed to our strategic plan that is driving the creation of special advisory committees to challenge the current status quo and develop new approaches to creating value. I recently attended the Community Revitalization Committee Summit meeting in Chicago that was seeking input from a diverse range of members on what they would like from the organization. It was clear that passion and enthusiasm for IMA are alive and well, especially in our newer members. They are looking for ways to enhance their career. Certification is important, leadership development and skill training are important, but, most interestingly, the newest members said they joined IMA for networking opportunities. They displayed a great desire to get involved in local chapters and in the leadership roles that our chapters and councils have to offer. …

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