Magazine article Marketing

Facebook Enables Ad System Opt-Out

Magazine article Marketing

Facebook Enables Ad System Opt-Out

Article excerpt

Facebook is giving users the chance to opt out of its SocialAds system to allay growing privacy concerns.

The social networking site is attempting to boost its privacy controls by allowing consumers to remove themselves from the system, which automatically alerts a user's Facebook friends about their recent purchases from online retailers.

Facebook launched the SocialAds service last November as part of its Beacon advertising platform, which allows brands to build custom-designed pages on the site, including photos, videos, music and widgets.

The social networking brand has since suffered a backlash from users concerned that too many of their personal details were being shared with advertisers. A number of high-profile brands including Coca-Cola, Blockbuster and eBay, suspended their use of the Beacon platform to avoid alienating consumers.

The creation of an opt-out clause for SocialAds is intended to win back consumer trust thus ensuring the survival of Facebook's fledgling commercial offering. …

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