Magazine article Marketing

Marketing Mix: We'll Call You - Harveys

Magazine article Marketing

Marketing Mix: We'll Call You - Harveys

Article excerpt

We put the furniture chain in the hot seat when we rang up about an SMS voucher scheme it was running.

Harveys Hello, Harveys customer services, how can I help?

Mktg Hi, my friend has mentioned that you are running a text voucher; I'm just after some details about it.

Harveys I'm sorry, what service was that?

Mktg It's a voucher run through SMS messaging, I think.

Harveys OK, one moment. I'll just try and find some information for you.

Mktg Thanks (Mktg holds).

Harveys Hello, I'm sorry to have kept you waiting. I'm afraid the offer ended last Monday. It was an offer on Coronation Street, and what you had to do was press the red button on your remote and this could then be tied up with a text-message voucher.

Mktg Oh, right.

Harveys But the offer actually ended last Monday.

Mktg Will there be another one?

Harveys At the moment I'm not aware of any in the near future. If there is, there will be advertising for it, but right now I don't know.

Mktg Is that the only voucher system you run then?

Harveys At the moment it is, yes. One moment, please.

Mktg OK (Mktg holds).

Harveys Hello, I've just spoken to a colleague for you. She has said that if you were to purchase today in-store, we could ring through to the store and actually get them to give you the 15% discount. …

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