Magazine article Management Today

Your Route to the Top: Be a Winning Brand

Magazine article Management Today

Your Route to the Top: Be a Winning Brand

Article excerpt

Specialise. Think like Google, Virgin and Coca-Cola - what do you want to be renowned for? Find your forte and focus on it.

Clarify your vision. What do you want to achieve with this brand? How can you align it with personal and career goals?

Live and breathe it. Don't try to be something you're not. Your brand is you. Just as a vegetarian doesn't eat meat when no-one's looking, give it your all - all of the time.

Market yourself. What have you done today to let the world (or at least your colleagues and clients) know that you are uniquely contributing? Think about the best ways to advertise your message - network, create a website and LinkedIn profile, or write an industry blog.

Make your clients work for you. Assess their strengths: what can you actually learn from them? What do they say about you? Are they innovators? Do they add credibility to your brand? Your clients define you, so develop a future working strategy together. …

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