Magazine article Management Today

MT Business Travel: Why Do Business in ... Perth

Magazine article Management Today

MT Business Travel: Why Do Business in ... Perth

Article excerpt

Rated as one of the world's top five most liveable cities, Perth, the capital of Australia's largest state, Western Australia, has been reaping the benefits of an unprecedented boom in the growth of resources in recent years; output from the state's mining and energy projects alone is worth Adollars 80m (pounds 37.5m) a day.

China has been the biggest investor, purchasing 28% of material exported from this state. Major mining firms such as Woodside Petroleum, BHP Billiton and Rio Tinto all have corporate offices in Perth. Although the resources extracted are actually 1,500 km (930 miles) away in the north and east of Western Australia (WA), much of the earnings deriving from collecting them are spent on luxury items in the consumer capital, Perth.

News of the boom has, of course, spread, and internal migration has surged, with more than 500 new arrivals drawn to Perth every week by the prospect of lucrative work in the mining industry. This has grown by 75% in the past 10 years. Expected future growth will require another 400,000 workers in the next 10 years.

Skilled migrant workers are actively being recruited from the UK, with the number of Britons emigrating to WA having doubled in the past decade Overseas migration is around 20,000 per year.

WHY YOU SHOULD Unpolluted, casual and spacious living is the main draw. There is an easygoing, informal attitude to life and business. Deals are often negotiated over a barbecue rather than in a boardroom.

The climate is Mediterranean, with long, hot summers and temperatures rising to 40 degsC (103 degsF) or higher. Even in winter, when temperatures drop to an average of 9 degsC (48.2 degsF), there's still an average eight hours of sunlight every day.

Compared to urban Europe, housing is still affordable, and even though property prices have risen sharply over the past five years, the average price for a home in Perth is Adollars 455,000 (pounds 214,000). …

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