Magazine article Editor & Publisher

For First Time, Presidential Candidates Advertising in Gay Papers

Magazine article Editor & Publisher

For First Time, Presidential Candidates Advertising in Gay Papers

Article excerpt

Barack Obama and Hillary Clinton are battling it out for the Democratic Party presidential nomination at debates, luncheon speeches, bowling alleys -- and now, in the pages of gay and lesbian newspapers.

Obama was the first to turn to the gay press in the campaign, and -- according to his lead volunteer in outreach to the so-called LGBT (lesbian, gay, bisexual, transgender) community -- the first presidential candidate ever to buy a campaign ad in a local gay paper.

"The campaign bought full-page and full-color, in some circumstances, ads in some of the LGBT publications in Ohio and Texas," said Eric Stern, co-chair of the National LGBT Leadership Council of Obama for America. "It was the first time a presidential candidate had bought ad space in local LGBT publications for the express purpose of asking for the support and the vote of LGBT voters statewide."

In the 2004 primary season, then-candidate Howard Dean bought an ad in The Advocate, the national gay-oriented news magazine, Stern said.

The Obama ads, which made reference to the Stonewall riots of 1969, said in part: "Too often, the issue of LGBT rights is exploited by those seeking to divide us. But at its core, this issue is about who we are as Americans."

The ads, timed just before the March 4 primaries in Ohio and Texas, appeared in four papers, including the Dallas Voice and the Gay People's Chronicle in Cleveland.

Now that the campaign has moved on to the critical state of Pennsylvania, which votes April 22, the Clinton campaign looks ready to make some gay newspaper ad buys as well.

"We've been told by the campaign that (Obama) is going to buy -- but we haven't gotten an insertion order," Philadelphia Gay News Publisher Mark Segal said Thursday. "We've also been told that Hillary Clinton is going to, likewise. …

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