Magazine article Black Enterprise

The Competitive Edge: How a Sports Pro Scores Profits for His Company

Magazine article Black Enterprise

The Competitive Edge: How a Sports Pro Scores Profits for His Company

Article excerpt

[ILLUSTRATION OMITTED]

Will the NBA Development League (D-League) become the source for NBA talent?

I think it already has, and our league will continue to increase in importance and value for NBA teams as our player alumni, who account for 15% of all current NBA players, continue to be successful at the NBA level.

Our goal is to feature the best basketball played in the world outside of the NBA. Right now, there is a steadily improving talent pool in the D-League, and we are the best developers of talent for the NBA. Our league is full of talent that NBA executives increasingly covet--and it's not just the players either, as we've produced 17 current NBA coaches, 25% of the NBA's referees, and numerous front- office executives at both the NBA league and team levels.

What is your strategy for growth and expansion?

It's already moving at a rapid pace. We have 14 teams this year, and next season we'll be adding two additional teams; in Reno, Nevada, and Erie, Pennsylvania. We are always exploring opportunities to bring new teams into the league, but there is no strict timetable for expansion.

Which initiative has been most successful in catapulting the D-League?

One of the most significant initiatives that has helped us is that we are essentially the "R&D" department for the NBA--meaning that we test new rules, equipment, and technologies for potential use by the NBA. We are currently testing video technology. Every single game is streaming online and it is free (www.d-league.com/watch). …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.