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In Harsh Year for U.S., Canadian Newspapers Held Revenues Steady

Magazine article Editor & Publisher

In Harsh Year for U.S., Canadian Newspapers Held Revenues Steady

Article excerpt

Total revenues for Canadian newspapers barely dipped in 2007, as accelerating online ad sales offset a dip in print, according to data released Thursday by the Canadian Newspaper Association (CNA).

Overall newspaper revenues were down 0.8% to $C3.576 billion, according to the data compiled for CNA by Borrell Associates. (C$1 equals U.S. $0.98.)

Print ad revenues that dipped 2.4% in 2007 were offset by online revenues growth of 29%. Circulation revenues fell during the year, off 1.2% to $808.9 million, on a tough comparable to 2006, when circ revenues jumped 3.8%.

The Canadian newspaper results contrast dramatically with U.S. newspapers' experience in 2007, when print advertising fell 9.4% to $42 billion -- the biggest year-over-year since the Newspaper Association of America (NAA) started compiling the statistics in 1950.

U.S. newspaper online revenues grew, but not as robustly as Canada's, CNA noted. The NAA found the increase slowed to 18. …

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