Magazine article Marketing

Awards Preview: In Receipt of Recognition

Magazine article Marketing

Awards Preview: In Receipt of Recognition

Article excerpt

The Marketing Society Awards unveils its shortlist of the industry's exceptional campaigns.

Some of the biggest brands in the business have made the shortlist for The Marketing Society Awards for Excellence 2008. The cream of the crop will leave the ceremony victorious.

The marketing industry's annual big night out - which takes place on 9 June at the London Hilton on Park Lane - attracted sackfuls of entries. Just 64 papers, from 14 categories, have made it through to this penultimate stage.

Shortlist judges were looking for marketing excellence in particular. This year, they have the option to pick multiple award winners within a single category, as well as recognise the differing resources of big and small organisations.

An Ethical Marketing category has been introduced, recognising the fundamental changes many organisations are making to improve their social and environmental responsibility. There is also one for marketing campaigns using digital channels, and a special prize for the best example of leading-edge thinking applied to a business challenge.

Mobile-phone operator O2 has netted the highest number of shortlisted entries, with three, and there also nominations for Carphone Warehouse, Phones4U and BT, following a busy year in the telecoms sector.

A handful of companies have received two shortlisted entries, including Johnson & Johnson and Scottish Widows.

The Marketing Society Awards is one of the must-attend events of the year; and for those with the added bonus of a shortlisted entry, there will no doubt be an extra ripple of excitement.


Venue: London Hilton, Park Lane

Date: Monday 9 June

Table bookings: Tables are still available for The Marketing Society Awards for Excellence ceremony. To make a booking, contact Kate Collins on 020 8267 8188 or email A booking form can be downloaded from


COMPANY                       CAMPAIGN

Arla Foods                    Lactofree
B&Q                           Energy efficiency made easy at B&Q
Barnardo's                    Breaking from the past
BBC                           Launch of iPlayer
BBC Radio 1                   The bands + the DJs + the audience
Beiersdorf UK                 In touch with consumers
Berry Bros & Rudd             Speyside's best-kept secret
British Heart Foundation      Doubt kills
BT                            BT sauce
Cabinet Office                NetworkEngage
Cable & Wireless              A new approach
Cadbury Trebor Bassett        Trident, the gum revolution
Cadbury Trebor Bassett        Gorilla marketing
Capital One Bank Europe       The Capital One identity theft assistance
Channel 4                     Putting digital at the heart of marketing
Danone                        Activia: learning the language of function
DCSF                          Cyberbullying
DCSF                          RU thinking? Habbo Hotel
DCLG*                         A sustained market-led approach to fire
Digital UK                    Getting the nation set for digital
Dyson                         Getting hold of the hand-held market
Encams                        Dirty pig campaign
Eurostar                      Making a grand impact on a grand project
Eurostar                      Being green shouldn't cost the earth
First Direct                  Virtual forest
GSK                           Fight back with Beechams: the insight
Guardian News & Media         Guardian soulmates
Halo Furnishings              Small can be beautiful
ICI Paints                    Dulux - from paint company to company of
                              colour experts
ICI Paints                    Transforming business performance with
                              fewer bigger brands
Johnson & Johnson             Launch of Listerine Total Care
Johnson & Johnson             Listerine UK growth
Little Dish                   Launch of Little Dish brand identity
Littlewoods Shop Direct       Marketing helped Littlewoods' aspirations
                              become a reality
Lloyds TSB                    For the journey
Mars UK                       Building a billion-dollar brand
McCain Foods                  It's all good
Metropolitan Police Service   Using digital media to fight gun crime
Michelin Lifestyle            Michelin automotive accessories in the UK
Monarch Airlines              Most visible airline in natural
                              search-engine results
Npower                        Brighten up Britain campaign
Nutricia                      The 'in practice' programme - supported
                              by C+G
O2                            It's your O2, it's your staff's O2
O2                            Loyalty just got emotional
O2                            O2 corporate council
Phones4U                      Drive footfall and differentiate brand
Procter & Gamble              Ariel turn to 30 degs
Procter & Gamble              Pampers UNICEF: helping protect babies
R+R Ice Cream                 Making fab fun again
Sainsbury's                   How marketing helped make Sainsbury's
                              great again
Scottish Widows               We understand. … 
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