Magazine article American Banker

Transmedia Network, Signature Group Offer Dining Programs for Frequent-Flier Customers

Magazine article American Banker

Transmedia Network, Signature Group Offer Dining Programs for Frequent-Flier Customers

Article excerpt

Transmedia Network Inc., the discount dining card company, and the Signature Group, which offers credit card enhancements, are upping the ante in the competitive frequent-flier business with two new programs aimed at travelers who dine out often.

Schaumburg, Ill.-based Signature Group is tapping into United Airlines' most profitable customers - those who fly a minimum of 25,000 miles a year and are members of one of the airline's three Premier travel programs.

The United Mileage Plus Dining program allows Premier customers to earn 10 miles for each dollar they spend at 4,200 participating restaurants located in eight domestic United Airlines hubs. There is no annual fee.

Similarly, Miami-based Transmedia Network is offering frequent-flier customers of Continental Airlines and United Airlines 10 miles for every dollar spent at 6,000 restaurants in the United States and abroad. Transmedia charges $9.95 a year for its service.

Unlike the Signature Group, however, Transmedia Network does not have contractual agreements allowing it to market to the airlines' frequent flier customers.

"We would certainly like to contact United's customers directly, but that didn't happen," said Ronald Kieves, vice president of marketing for Transmedia. Its marketing so far has been limited to advertisements in flight magazines.

Industry experts agree that United Mileage Plus Dining and Transmedia's frequent-flier program are generous compared with others that offer customers two and three miles per dollar spent at restaurants. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.