Magazine article New Statesman (1996)

Tactical Briefing

Magazine article New Statesman (1996)

Tactical Briefing

Article excerpt

From: The Unit

To: GB

Subject: Ongoing reorganisation

* So, first things first. Really good decision not to abolish the Unit. Can't tell you how good the atmosphere was here when this week's edition of PR Week arrived, and everyone nervously thumbed through the pages to find the chart of how the British government is henceforth going to be organised. And there we were on the flow chart! Partially obscured at the bottom by the British Aerospace and British Nuclear Fuels ads, but there nonetheless!

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* And thanks to Stephen for arranging the new office. Initially there was some disquiet, before he explained that being stationed in the corridor is a real gatekeeping role. Besides, it's so wide at certain points it's hardly a corridor at all! And certainly no one can make a bowel movement on this side of the building without having to pass the Unit team and give us a queasy smile.

Really feel that Stephen is bringing a non-tribal but ruthless edge to the inner sanctum. And not just because this is what we have been instructed to say, and has been embedded at the end of all our emails whether we like it or not. But also because he really might be. A real, new can-do attitude is thriving. Problem: polling looking shitty. Solution: get a new pollster! Really exciting to be part of the team.

* On other matters: The Sarkozy visit obviously played very well--especially for Sarkozy and his wife's record company. …

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