Magazine article Marketing

Marketer of the Year: Marketer of the Year Poll 2008

Magazine article Marketing

Marketer of the Year: Marketer of the Year Poll 2008

Article excerpt

This shortlist has been compiled by members of The Marketing Society. But who do you think should win?

Make your voice heard by emailing your vote to topmarketer@haymarket.com by Thursday 22 May. The winner will be revealed at The Marketing Society Awards for Excellence Dinner, at the London Hilton Park Lane on 9 June.

RICHARD TOLLEY, GROUP MARKETING DEVELOPMENT DIRECTOR, DAIRY CREST

There is no doubt that the energetic Tolley has had a terrific year, with leading brands such as Cathedral City experiencing phenomenal growth. In the year to October 2007 the cheese brand overtook Dairylea with sales of pounds 138m, according to Nielsen, making it the UK's favourite in the sector. Tolley has a wealth of experience both in marketing and the dairy industry. He started his marketing career in 1989 as a Unilever training manager, and later spent time at New Zealand Milk and Northern Foods before joining Dairy Crest.

PETER DUFFY, HEAD OF MARKETING, AUDI UK

Audi remains at the cutting-edge of car marketing, and Duffy, who joined the company in June 2007 from Barclays Bank, has quickly made his mark Innovation has included fresh campaigns for the R8 sports car, backed by a pounds 6m investment. Duffy has also continued to develop the innovative Audi-branded TV channel, which has also launched on mobile. He has spearheaded the development of additional methods of distribution for the channel including peer-to-peer and on-demand.

CATHERINE SLEIGHT, MARKETING DIRECTOR, COCA-COLA GREAT BRITAIN

Having one of the highest-profile marketing jobs in the UK, Sleight would be forgiven for playing it safe. However, this year the Yorkshire-born marketer has risked promoting Coca-Cola's smaller brands such as Schweppes and Dr Pepper; the latter gaining a significant boost with its first TV campaign for four years. She has also taken 'bloke Coke' Coca-Cola Zero to the next level with a fresh campaign that parodies Hollywood blockbuster films. Well-respected in the industry, the former Britvic marketer has a firm grasp on the group's iconic brands.

GREG NUGENT, HEAD OF MARKETING, EUROSTAR

Last year was phenomenal for Eurostar, crowned by the re-opening of a dazzlingly revamped St Pancras station, its new home. It was a defining moment for rail travel in the UK and was backed by the biggest campaign for the brand since its launch. Two years of meticulous planning ensured Eurostar's move from Waterloo went without a hitch. Moreover, while Nugent cannot take credit for the unintended benefits brought by the chaos at Heathrow's Terminal 5, he has certainly ensured the brand remains both the greener and smarter choice for many travellers.

PHIL RUMBOL, MARKETING DIRECTOR, CADBURY

Rumbol is the man behind the iconic 'Gorilla' advertising, which not only revitalised the Dairy Milk brand, but also Phil Collins' career. Having joined Cadbury in 2006, Rumbol is riding high on the ad's success; it received 7m hits on YouTube and led to a 9% rise in Cadbury Dairy Milk sales during the period in which it was aired. He has also capitalised on the growth of nostalgia, bringing back 80s stalwart Wispa in response to popular demand. At a time when food and drink brands are under unprecedented scrutiny from the government and NGOs, Rumbol has succeeded in putting some fun back into the confectionery market.

SCOTT JEFFERSON, CHIEF MARKETING OFFICER, GREGGS

The Great British public has a certain affinity with Greggs, the high-street bakery chain that sells more doughnuts and sausage rolls than you could shake a French stick at. Jefferson is a former marketing controller for Great North Eastern Railway (GNER), who stepped down in 2004 to become the first chief marketing officer at Greggs. His brief since then has been to boost footfall in the chain's 1100 UK stores. Lately, Jefferson has overseen the successful roll-out of a major ad campaign, starring comedian Paddy McGuinness, which aims to appeal to lads with its tagline 'Come 'ere'. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.