Magazine article Editor & Publisher

Exclusive: Top 10 Papers in Combined Print/Web 'Uniques'

Magazine article Editor & Publisher

Exclusive: Top 10 Papers in Combined Print/Web 'Uniques'

Article excerpt

This spring marks the second appearance of the Audience FAX, the Audit Bureau of Circulations' new initiative that looks at print and online readership, including a net combined audience number.

A total of 197 papers signed on to participate in the voluntary reporting for the Audience FAX for the period ending March 31, 2008. Of that total, 118 papers fall in the tier 1 market category and 79 papers fall in tier 2. For the September 2007 period, when ABC introduced Audience FAX, a total of 206 papers signed on -- 112 in the tier 1 and 94 in tier 2.

E&P ranked the participating papers in the tier 1 designated market areas (DMAs) defined by Scarborough Research by net combined audience. The net combined audience (and online readership) is based on a past 30-day basis while print readership and print "percent reach is based on past seven days," when it was measured. The combined audience is the number of adults who only read the print product or who only used the paper's Web site (in the past 30 days) -- in other words, unique users.

Below is a top 10 list of papers according to the size of the net combined audience provided by ABC. …

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