Magazine article CRM Magazine

CRM World News, Part III: If I Found It on the Internet, It Must Be Important

Magazine article CRM Magazine

CRM World News, Part III: If I Found It on the Internet, It Must Be Important

Article excerpt

Did the wax tadpole teach them nothing?

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Reuters recently reported that a Chinese maker of stuffed buns is changing the product's name so that its English translation will not cause confusion. Goubuli-brand steamed-meat-andvegetable buns are so popular in the region that there are knockoff brands selling under the same name. The word, supposedly a derivative of the original maker's nickname, translates as "A dog would ignore it." In an effort to keep foreigners from making unwelcome inferences about product quality or contents, Tianjin Goubuli Group Corp. is opting for a name that "highlights the honesty of the company." The new name? "Go Believe." Oh yeah, we believe.

Wow, somebody's one helluva salesperson.

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The 20 police dogs patrolling the mean streets of Dusseldorf, Germany, no longer need fear dirty paws, according to the AP. Beginning this spring, the canine cops will sport adorable blue plastic-fiber booties. Police spokespeople claimed the footwear was a matter of protection, not fashion--paw injuries from broken glass are common in parts of the city--but the color was chosen to match officers' uniforms. The dogs are currently being trained to walk in the shoes. The report was unclear whether there would be pumps for daytime wear and heels for evening.

Like putting lipstick on a McRib

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A California McDonald's dropped its yellow-and-red decor for a feng shui--dictated set-up of water features, bamboo, and earth tones, the AP says. …

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