Magazine article International Trade Forum

A Stronger Voice for ITC

Magazine article International Trade Forum

A Stronger Voice for ITC

Article excerpt

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Thematic issues are my favourites, because the potential for impact is greater. From research to message development to outreach, such editions reflect a consolidated approach from ITC, with commitment from a range of colleagues and their associated networks. Such collaboration leads to more holistic messaging and the opportunity to reach targeted audiences through partnerships.

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* Women in the Global Economy. This is my top pick. A year of research preceded the issue, reflecting teamwork from a gender group at ITC. Our conclusions sparked debate. News agencies reported on it and several United Nations bodies continue to link to these articles. The message is still relevant and ITC is now going to a new level by putting women at the heart of its poverty strategy.

* Changing "Brand Africa". Inspirational African business success stories have proved popular, at a time when African economic prospects are looking up.

* Why Services Matter. Bringing a collection of relevant articles directly to Tunisian service exporters, through a special edition produced with a local partner, proved helpful in getting information to those who could use it most. …

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