Magazine article Marketing

Marketing Mix: We'll Call You - Freesat

Magazine article Marketing

Marketing Mix: We'll Call You - Freesat

Article excerpt

Mix is keen to get the latest home-entertainment technology, but what can Freesat offer that Freeview can't?

Freesat Good morning, you're through to Chloe at Freesat, how may I help?

Mktg: Hi, I'm looking to get Freesat, but I'm confused about what I need to buy. Is it like Freeview?

Freesat A little bit. Freesat is through a satellite, so I don't know if you've got a Sky dish on the side of your house?

Mktg: I haven't, no.

Freesat That's fine, it's slightly different - we've got a few more channels and more coverage across the UK. Is it possible to ask whether you live in a house or a flat?

Mktg: I live in a flat.

Freesat Do you own the flat?

Mktg: My flatmate does.

Freesat That's fine - obviously sometimes you have to make sure you have the permission of your landlord. So, you said that you've heard a little about Freesat?

Mktg: Yes, is it HD? I have an HD TV.

Freesat: Yes, we do HD boxes as well.

Mktg: How much are they?

Freesat: It varies from retailer to retailer. Our four main retailers are Argos, Comet, Currys and John Lewis, and you would be looking at about pounds 149.99. What I suggest is that you go into your local retailer, just to see if it's ideal for you. …

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