Magazine article Techniques

Be a Champion

Magazine article Techniques

Be a Champion

Article excerpt

THE FOCUS OF THIS MONTH'S TECHNIQUES is the role of career and technical education in all aspects of sports--a very relevant theme given the upcoming Summer Olympics. Also a very appropriate theme as it talks about champions. The notion of champions is at the very heart of career and technical education (CTE). CTE educators champion the value of work, American competitiveness and lifelong learning. CTE educators are champions for all students of all ages. In their book The Art of Woo: Using Strategic Persuasion to Sell Your Ideas, Richard Shell and Mario Moussa summarize their research on ways to help people become idea champions. They outline a multistep process for getting others on board.

Step One: Analyze Your Situation--In order to champion the value of CTE, we need to focus on specific goals and share our message with key decision-makers (not always the person at the top).

Step Two: Confront the Five Barriers to Yes--In order to reach our goals, CTE must anticipate objections and know how to turn barriers into assets. The five main barriers include negative relationships, poor credibility, communication mismatches, hostile belief systems and conflicting interests. Do you have the data and information necessary to overcome these barriers?

Step Three: Make Your Pitch--CTE arguments and evidence need to address both the rational and intuitive sides of decision-makers. This means you need data as well as students telling their success stories. …

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