Magazine article Marketing

Careers: Brand Manager of the Week - Stephen Fuller, Head of Brand Communications, GCap Media

Magazine article Marketing

Careers: Brand Manager of the Week - Stephen Fuller, Head of Brand Communications, GCap Media

Article excerpt

- What advice would you give someone starting their marketing career today?

Don't over-complicate things - sometimes the first idea is the best.

- If you weren't you, who would you be?

Roman Abramovich, living the dream.

- What makes you angry?

Football journalists. It's a classic Catch-22 situation; I know they will annoy me, but I'm addicted to reading the reports.

- Which ad campaign do you wish you had commissioned?

The Holsten Pils ads with the cast of The Fast Show. I'm not sure they've stood the test of time, but they would have been funny to make.

- If you could get tickets to any event, what would it be?

The gigs Paul Weller recently played on three consecutive nights in New York, doing The Jam, The Style Council and then his solo work.

- What has been your best or worst freebie?

The worst was a Eurostar trip to Paris, which was a glorified 12-hour drinking session. Things got a little out of hand and we were met by the police at Waterloo, which was nice of them. …

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