Magazine article Marketing

Marketing Mix: We'll Call You - Transport for London

Magazine article Marketing

Marketing Mix: We'll Call You - Transport for London

Article excerpt

Mix likes to sip a can of beer on the way home from a busy day in the office, so why is TfL out to spoil our enjoyment?

TfL Good morning, customer services, Ahmed speaking, how can I help?

Mktg Hi, I've just got a few questions about the plans to stop alcohol consumption on the tubes and buses. When do they come into place?

TfL That comes into effect 1 June.

Mktg OK, so what's the reasoning behind it then? I'm not a drunk; on my way home from work I'll occasionally drink a can, even if it has a low alcohol content, just something that's refreshing.

TfL Basically, after the Mayor elections, the new Mayor brought the policy in. It was his request to ban alcohol on London transport.

TfL OK. Is it to tackle yobbish kids, or everyone?

TfL It will apply to everyone who has got alcohol with them. It's advisable that they consume it before they get on the Underground, a bus, DLR or tram. It's just like smoking, you have to get rid of it before you get on the train.

Mktg The thing with smoking is that you're affecting everyone else, but if I was sat there sipping a can, I'm not hurting anyone.

TfL The thing is, after the new Mayor was elected, he brought this policy in. …

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