Magazine article Editor & Publisher

INMA Drops the 'Newspaper' from Its Name

Magazine article Editor & Publisher

INMA Drops the 'Newspaper' from Its Name

Article excerpt

The International Newspaper Marketing Association (INMA) is changing its name to "reflect the evolution of its member newspapers and lead the newspaper industry toward its multi-media future," according to a statement.

The Dallas-based organization is dropping "newspapers" from its nameplate and will be known as the International Newsmedia Marketing Association.

INMA's board of directors unanimously voted on May 6 to make the change after more than a year of internal discussion.

"Our roots and our origins remain intact," Earl Wilkinson, INMA executive director, said in a statement. "Most of our members continue to make the preponderance of their revenues from print newspapers, and we believe this will resume growing in the future. Yet the online, mobile, digital, and niche publishing canvasses are vital, growing and important to news consumers and advertisers who want to reach them."

Wilkinson stressed the 1,300-member association will keep its mission intact.

"We want to be an association inclusive of professionals in our larger industry, not be tied specifically to those of one medium," Wilkinson said in a statement.

Additionally, INMA elected nine members to its board during its annual meeting in Beverly Hills, Calif. …

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