Magazine article Ebony

Fathers Deserve Love, Too: A Message from the President & CEO

Magazine article Ebony

Fathers Deserve Love, Too: A Message from the President & CEO

Article excerpt

Each year, millions of fathers, whether they verbalize it or not, recognize that Father's Day, for whatever reason, is not celebrated with the same degree of enthusiasm as Mother's Day. There are exceptions, but in general, this scenario holds true.

Let me say up front that it's not right, but it's one of those situations that just seems to evolve over time and basically becomes accepted as the norm. And the numbers back it up. The National Retail Federation reports that consumers spend an average of $139.14 for gifts to celebrate Mother's Day, but on Father's Day, the average spent on dad dips to only about $98.34.

It's no wonder that some fathers think they get the short end of the stick in comparison to the excitement exhibited on Mother's Day. Consider that, overall, fathers are significantly less likely to receive a gift, less likely to go out to a restaurant and are much less likely to gather with a large number of family members on Father's Day than mothers are on Mother's Day.

In the African-American community, where there are growing numbers of single mothers, this celebratory difference could be a result of society's apparent message that dads are less important to the family than moms. That could be one reason, but I am among that group who knows there are thousands of dedicated men who cherish their families, do the right thing and deserve the same degree of love and attention that's heaped upon mothers on their special day. …

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