Magazine article Marketing

Microsoft to Offer Live Search 'Rebate'

Magazine article Marketing

Microsoft to Offer Live Search 'Rebate'

Article excerpt

Microsoft has stepped up its efforts to challenge Google's dominance of the online search market by offering customers financial rebates on purchases made via its search engine.

Microsoft chairman Bill Gates has outlined plans for the Live Search CashBack trial scheme, which will initially launch in the US. According to analysts, plans for a global roll-out hinge on its success there.

The software company has already secured more than 700 retail partners in its domestic market, including blue-chip US affiliates such as eBay and The Home Depot. Ads for these companies on Microsoft's Live Search site will be flagged up with a gold dollar icon.

Microsoft has yet to disclose the percentage saving for consumers using the service, but has revealed that a payment will be made through a partner site 60 days after an online purchase, to dissuade customers from returning the goods to claim a refund after they have received their rebate.

Retailers will be charged on a cost-per-acquisition basis, rather than the cost-per-click model adopted by other search engines, including Google. …

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