Magazine article Marketing

Careers: Brand Manager of the Week - Annalee Combis, Brand Manager, Betty Crocker, General Mills UK

Magazine article Marketing

Careers: Brand Manager of the Week - Annalee Combis, Brand Manager, Betty Crocker, General Mills UK

Article excerpt

- Describe yourself in three words.

Friendly, driven, loyal.

- What would you be if you weren't a brand manager?

A professional tennis player. Why let a complete and utter lack of talent get in the way?

- What advice would you give someone starting their marketing career today?

Keep the consumer at the heart of everything you do, be passionate, and have fun. If you're having fun, you'll be doing your best work.

- If you weren't you, who would you be?

Audrey Hepburn - she was funny, stylish and elegant, and had some gorgeous leading men during her film career.

- What makes you angry?

I get footpath rage with people who walk really slowly on a busy path.

- Which of the Mr Men would you be?

Mr Silly. Enough said.

- What is your media diet?

The Times online, The Independent, and London Lite and Metro, which keep me amused travelling to and from work. Oh, and I really love any celebrity gossip.

- What's the craziest agency pitch you've ever sat through? …

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