Magazine article Editor & Publisher

AP about to Release Results of Young Media Consumers Survey

Magazine article Editor & Publisher

AP about to Release Results of Young Media Consumers Survey

Article excerpt

An Associated Press executive has revealed some of the results of its survey of 18-to-34-year-olds around the world -- conducted in an attempt to understand how young people consume the news and how news organizations can check the decline in young readership.

Jim Kennedy, Vice President and Director of Strategic Planning at AP, summed up the soon-to-be-released survey results in an interview with Jean-Yves Chainon, of the World Editors Forum "Editors Weblog" Web site. "We looked for just regular people," Kennedy told Chainon. "The only prerequisite was that we wanted them to be digital consumers."

The survey found that young consumers get their news in an irregular fashion, and generally have no ritual of news consumption, like reading the newspaper or watching the evening news every day. However, the survey also found that young people, in addition to facts and updates, wanted the news to be presented with context. "They wanted to find a path to the backstory," said Kennedy. …

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