Magazine article ADWEEK

Hulu.com Seeks Agency Partner; NBCU and News Corp.-Owned Site to Run Spots on Parent Networks

Magazine article ADWEEK

Hulu.com Seeks Agency Partner; NBCU and News Corp.-Owned Site to Run Spots on Parent Networks

Article excerpt

NEW YORK Hulu.com, the seven-month-old Web hub for television shows and movies from NBC Universal and News Corp., is reaching outside for marketing help.

Hulu is said to have contacted ad agencies in search of a shop that can produce something traditional: TV spots that will drive traffic to the site, which last month generated an estimated 2.5 million unique visits, according to Nielsen Online. That was up from 2.2 million in March and 909,000 in February. Hulu also distributes programs through MySpace, AOL and other partners, in addition to letting users post clips on blogs and social networks. The site boasts it streamed 63 million clips or shows in March.

Agencies have been asked to submit their creative reels and basic credentials and, based on submissions, the client will draw up a list of shops to visit, a source said. The process is said to be in the early stages and Hulu rep Christina Lee said the company does not have a timetable for the selection. …

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